Virginia's Blue Ridge
Made In Virginia’s Blue Ridge Familiarization Trip
Showcase the wealth of individual, “off the chain” retailers, artisans and restaurateurs that contribute to the unique personality of Visit Virginia’s Blue Ridge with a FAM trip that distinguishes this diverse area in a hands-on, authentic way.
Action
Convey a story of culinary and artisanal excellence among the region’s chefs, creators and cultural tastemakers through hands-on demonstrations, cooking and cocktail classes, blacksmithing and more to bring unique personality of Visit Virginia’s Blue Ridge to life.
Results
Prestigious publications attending included nine freelance writers, editors and broadcast personalities representing Southern Living, the New York Times, Travel + Leisure, Garden & Gun, National Geographic, Conde Nast Traveler, AFAR, Taste of the South, Local Palate, FOX 5 DC, Columbia Living Magazine and Pittsburgh Post.
