Beech Mountain
Influencer Campaign
Beech Mountain, North Carolina, is the highest town in Eastern America, offering year-round adventure with a ski resort that transforms into a downhill bike park in summer, the iconic Land of Oz attraction, and a notably cool mountain climate. Pineapple Public Relations executed an influencer-driven campaign to highlight Beech Mountain’s unique appeal and seasonal experiences, generating consistent exposure during peak season through carefully planned media visits and authentic, experience-led content.
Strategy
The campaign focused on increasing awareness of Beech Mountain while driving traffic to the Beech Mountain TDA website and positioning the destination as an affordable, adventure-filled Southern mountain town within easy driving distance of major cities. By partnering with influencers across five key markets and emphasizing genuine, non-overly branded storytelling supported by trackable links and swipe-up features, the initiative aimed to spark interest, curiosity, and travel intent among new audiences.
Results
